Recently, some domestic media reported that since the low-margin shipbuilding orders began to be received this summer, my country's shipbuilding companies have demanded that ship equipment manufacturers lower their prices. Among them, private shipyards have greater demand for price reduction than state-owned shipyards. Due to price factors, some shipyards have given up their cooperation with domestic shipbuilding companies and sought cooperation with South Korean companies with lower prices. The number of new orders for China’s shipbuilding industry, which surpassed South Korea’s number one in the world for the first time last year, is A big impact.
So, what caused the Chinese shipbuilding enterprises to launch a "forced price reduction" battle against the shipbuilding equipment enterprises that had been so cold? Liang Zhiyong, an industry analyst at the China Shipbuilding Industry Economic Center, believes that this price war began to emerge as early as 2009. In 2009, after experiencing the severe impact of the financial crisis, the international shipping and shipbuilding market began a long recovery period. It was precisely in 2009 that the trend of price wars in the marine equipment industry was not obvious. The hand-held orders of ship equipment manufacturing enterprises generally continue until 2010 and the first half of 2011, that is, there is food to eat; on the other hand, the substantial demand for ship equipment from global shipyards has not yet reached the peak season. Therefore, the price war is neither necessary nor effective. Just last year, South Korean shipbuilding equipment companies adopted a strategy of lowering prices and grabbed orders from similar companies in China. At the same time, South Korean shipbuilding companies were stronger than China in shipbuilding speed, efficiency and ship support. And the overall cost is well controlled, and the price is also reduced. The profit margin of Korean shipbuilding companies is much larger than that of Chinese companies. Under such fierce market competition, Chinese shipbuilding companies have to force their own upstream companies-ship equipment The manufacturing enterprise proposes a price reduction request.
In the first three quarters of this year, China's shipbuilding industry ushered in a favorable situation of rapid growth, but industry insiders believe that the current international environment of the shipbuilding industry has not changed. The current good situation of China's shipbuilding industry is established in the same period last year. On the basis of extremely low unit volume, and the effective demand of ships is still small, the overall future development prospects of domestic shipbuilding enterprises are not optimistic. As a ship equipment manufacturing industry in the upstream industry of shipbuilding companies, I am afraid that it has to face this unstoppable price reduction trend. In this regard, China Ship Equipment Network pointed out that in response to this "price cut crisis", Chinese ship equipment industry enterprises should do the following:
1. Vigorously promote the construction of cost projects, make achievements in many aspects such as procurement cost, construction cost, management cost, etc., control the cost within a lower bearing space, and at the same time improve labor productivity, make up for the loss caused by the price reduction with efficiency .
2. Introduce, digest and absorb advanced foreign ship equipment manufacturing technology as soon as possible, insist on independent innovation, use technological advantages to snatch the market, and transform the "price war" into a "digital war".
3. Seriously study the excellent experience of Korean counterparts, continuously improve the overall cost control ability, enhance their own quality to resist risks, and be ready to respond to the crisis at any time. (China Ship Equipment Network)